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Follow the Penguin, SEO Techniques for Modern Online Marketing
Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its release in April...
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Turn online traffic into patients using these Search Engine Optimization tips
If your business is in the medical field, then Search Engine Optimization (SEO) can be a valuable resource to enhance your website traffic and increase your patient base. But if the online medical...
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Five SEO Tips to Learn from Wikipedia
It’s no coincidence that when a medical-related search term or phrase is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as a model for search...
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The Future of Local SEO: Tips and Upgrades You Need to Know Before 2015
While you may think that consumers can learn everything they need to know about a business simply by visiting its site, 97% of consumers get their first impression of a practice from search engines....
View ArticleHealthgrades.com Launches a New, Updated Ratings System
Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures....
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Medical SEO Essentials in 2015: What It Means for Your Practice & 4 Ways to...
With the rapid evolution of SEO in the last few years, medical SEO is feeling the impact. From 2011 to 2014, Google implemented a series of updates to its search engine algorithms. Consequently, sites...
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10 Marketing Tools We Love for Healthcare Businesses
Creating a digital marketing campaign that’s effective for medical and health businesses is not without its quirks. You’re sure to find yourself with different needs than if you were marketing a...
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Link Building – Is This Healthcare Marketing’s New KPI?
Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as a major tactic used in SEO, it’s particularly important...
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Micro-Moments: Changing The Face Of Healthcare Marketing
Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to...
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